~PRECEDENT STUDIES~

Here are some pictures related to my selected emotions:

~LOVE~

~SAD~

~HATE~

~MOTION GRAPHER~

ANDY MARTIN

Andy Martin is a free lance motion graphic artist from London. He has made projects for networks such as Channel 4, E4 and BBC.

Here are some of his works:









You can find more about him with the links below:


http://www.andymartin.info/blog/

http://www.andymartin.info/index.html

~DIGITAL ILLUSTRATOR~

CRISTIANO SIQUEIRA

One word: Amazing.

Cristiano Siqueira is an vector artist and illustrator that have done many fantastic works of art. His work is just magical and beautiful!

Some of his work:

More about him: http://www.designyourway.net/blog/inspiration/cristiano-siqueira-vector-artist/

http://www.crisvector.com/

~DIGITAL VISUAL ARTIST~

JIM CAMPBELL

Chicago born Jim Campbell is an amazing artist! His works consists of three main branch; Installations, Low Resolution Works and Public Art. Some of his work can be seen below:

More about him: http://www.jimcampbell.tv/

http://art.ksu.edu/2010/11/16/jim-campbell-digital-art-pioneer-visiting-artist/

~ASSIGNMENT 3~

MY CHOSEN EMOTION:

LOVE

By definition , love comes from the feeling of strong affection and personal attachment. This emotion can differ in terms of feelings and attitudes, range from simple pleasure to interpersonal attraction.

"Being deeply loved by someone gives you strength, while loving someone deeply gives you courage." -LAO TZU





SADNESS





Got the blues?






Sadness is one of the most common emotion that all of us would have experienced regardless of age, gender and status. It is characterised by negative feelings such as sorrow, rage, loneliness, self-pity and most often than not, sadness can develop into anger. When a person becomes sad, they become depressed and less energetic. Sadness also always accompanies the feeling of loss. We will feel sad when we say goodbye to our love ones or lose someone closed to us or someone we loved dearly.









What causes sadness?







Several factors can lead to sadness, among which are:

~Depression

~Dysthymia

~Bipolar disorder

~Adjustment disorder



~Post-traumatic stress

Sadness is NOT a form of depression. Sadness can lead to depression. The difference is that sadness is triggered by a certain situation. It is human nature to have this feeling and just like the saying "Time heals all wounds," it will go away after certain time.

Depression however, does not have a root to trigger it. Some people doesn't even know why the feel this way. It may become manageable but after some time, it will return. If left untreated, it will grow to become part of the person's character. This will cause him or her to become negative in the aspects of their life.

HATE

From Wikipedia:

"Hatred (or hate) is an intense feeling of dislike. It may occur in a wide variety of contexts, from hatred of inanimate objects or animals, to hatred of oneself or other people, entire groups of people, people in general, existence, or everything. Though not always, hatred is often associated with feelings of anger."

The emotion starts with resentment and then develop into hate. From there, it will develop to revenge.



~TARGET AUDIENCE~


The target audience I've chosen ranges from the age of 18 to 25 years old.

~FINAL ARTWORK~

MY FINAL ARTWORK

Here are the final design for my artworks.

KIDS

In general, children loves bright colors and cartoons, which is the concept I use to make this design. This application is suitable for flash as kids like to have interactivity with the website. The navigation are simple for kids to use.

TEENS

From my observation, teenagers prefer websites with dark, vibrant and contrasting colors. Here in the design, I included two vectors, one is a fat person while the other is slim. The term "Fat Chance, Slim Hope" is to provoke teenagers, in a sense to help them. The fat person is actually facing a mirror, which he hopes to be slim. The vegetables and fruits are something I put to give some ideas for teenagers on healthy food.

ADULTS

Adults prefer to have websites that are easy to use whilst having one that is full of information. This design was based from some medical websites I found. From my research, adults prefer to have subtle colours; not to bright and not to dark. I also included some tips that adults can use to reduce their addiction to food.

~PERSONA~

Here are the personas that I have chosen from my surveys.

(KIDS)

From my research, while kids do like to sweets and fast food in excessive amount, certain parents managed to control their children from doing so.

(TEENS)

Even this person has an average addiction, teenagers and youths usually eat fast food due to their hectic lifestyle. They are always in a rush so they mostly rely on take-outs or any kind of fast food.

(ADULTS)
Adults rarely have addictions, especially around in their 40s-50s. This probably because they have been trained to eat balance meal since they were young.